Ellie Mckenna

Want more clients for your beauty business? Here are 10 practical strategies to get more bookings, improve enquiries, and fill your diary — without relying on constant discounts or posting all day.

Thinking about PMU training but keep telling yourself “maybe later”? This post breaks down the 7 biggest signs you’re ready to start — even if you’re scared, don’t feel confident yet, or you’re worried about the money. If you want a flexible career and a skill you can build real income from, read this before you talk yourself out of it.

If you’ve been thinking about training in permanent makeup, there’s been a really important shift in the industry that more people need to know about. VTCT now offers individual qualifications in micropigmentation for brows, lips and eyeliner, which means you no longer have to train in all three areas at once. For a lot of artists, this is a huge step forward. Whether you want to specialise in PMU brows, focus on lip blush training, or add eyeliner tattooing to your treatment list, you can...