Ellie Mckenna

Let me guess — you’re not scared of learning the skill. You’re scared of finishing training and thinking: “Okay… now how do I actually get clients?” I get it. I started with zero clients  and built my business through consistency, community, and showing up even when it felt cringe. Here’s a simple 30-day plan you can follow to get your first bookings (without being salesy). Week 1: Set your foundations (so you don’t wobble) Pick your service focus (e.g., machine brows or lip blush) Set up...

If you’ve been watching PMU artists online and thinking “I could do that” … you’re probably also thinking: Where do I even start? Do I need a qualification? How much does it actually cost to set up? What if I’m not ‘creative enough’ or I mess it up? Totally normal. Here’s the real, no-fluff breakdown of what it takes to become a PMU artist in the UK in 2026 — and what you should plan for before you book your training. Step 1: Choose what you want to be known for PMU is a big umbrella. The...

Thinking about enhancing your brows or training in the latest brow techniques? You’ve probably heard about microblading, but have you come across nano brows, hyperrealism brows, or hairstroke brows? These advanced techniques are transforming the permanent makeup industry—and for good reason. What Are Nano Brows also known as Hyperrealism Brows? Nano brows  (sometimes called machine hairstroke brows or Hyperralism Brows) use a digital device with an ultra-fine needle to create crisp, realistic...