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VTCT PMU Qualifications: You Can Now Qualify in Brows, Lips or Eyeliner Individually
If you’ve been thinking about training in permanent makeup, there’s been a really important shift in the industry that more people need to know about. VTCT now offers individual qualifications in micropigmentation for brows, lips and eyeliner, which means you no longer have to train in all three areas at once. For a lot of artists, this is a huge step forward. Whether you want to specialise in PMU brows, focus on lip blush training, or add eyeliner tattooing to your treatment
Ellie Mckenna
Mar 174 min read
A Real Week in the Life of a PMU Artist
If you’ve ever thought about training in permanent makeup, you’ve probably wondered what the day-to-day actually looks like. And I mean really looks like. Not the polished Instagram version. Not the “booked out 24/7” version. Not the hustle culture version where success only counts if you’re working yourself into the ground. I wanted to share a real week in the life of a PMU artist, because if you’re considering this career, you deserve to see what it can genuinely look like.
Ellie Mckenna
Mar 173 min read
I Started PMU With Zero Clients: The Exact 30-Day Plan to Get Your First Bookings
Let me guess — you’re not scared of learning the skill. You’re scared of finishing training and thinking: “Okay… now how do I actually get clients?” I get it. I started with zero clients and built my business through consistency, community, and showing up even when it felt cringe. Here’s a simple 30-day plan you can follow to get your first bookings (without being salesy). Week 1: Set your foundations (so you don’t wobble) Pick your service focus (e.g., machine brows or lip
Ellie Mckenna
Jan 232 min read
How to Become a PMU Artist in the UK (2026): Training, Licensing, Insurance + Real Costs
If you’ve been watching PMU artists online and thinking “I could do that” … you’re probably also thinking: Where do I even start? Do I need a qualification? How much does it actually cost to set up? What if I’m not ‘creative enough’ or I mess it up? Totally normal. Here’s the real, no-fluff breakdown of what it takes to become a PMU artist in the UK in 2026 — and what you should plan for before you book your training. Step 1: Choose what you want to be known for PMU is a big
Ellie Mckenna
Jan 232 min read
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