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VTCT PMU Qualifications: You Can Now Qualify in Brows, Lips or Eyeliner Individually
If you’ve been thinking about training in permanent makeup, there’s been a really important shift in the industry that more people need to know about. VTCT now offers individual qualifications in micropigmentation for brows, lips and eyeliner, which means you no longer have to train in all three areas at once. For a lot of artists, this is a huge step forward. Whether you want to specialise in PMU brows, focus on lip blush training, or add eyeliner tattooing to your treatment

Ellie Mckenna
Mar 174 min read
A Real Week in the Life of a PMU Artist
If you’ve ever thought about training in permanent makeup, you’ve probably wondered what the day-to-day actually looks like. And I mean really looks like. Not the polished Instagram version. Not the “booked out 24/7” version. Not the hustle culture version where success only counts if you’re working yourself into the ground. I wanted to share a real week in the life of a PMU artist, because if you’re considering this career, you deserve to see what it can genuinely look like.

Ellie Mckenna
Mar 173 min read
I Started PMU With Zero Clients: The Exact 30-Day Plan to Get Your First Bookings
Let me guess — you’re not scared of learning the skill. You’re scared of finishing training and thinking: “Okay… now how do I actually get clients?” I get it. I started with zero clients and built my business through consistency, community, and showing up even when it felt cringe. Here’s a simple 30-day plan you can follow to get your first bookings (without being salesy). Week 1: Set your foundations (so you don’t wobble) Pick your service focus (e.g., machine brows or lip

Ellie Mckenna
Jan 232 min read
How to Become a PMU Artist in the UK (2026): Training, Licensing, Insurance + Real Costs
If you’ve been watching PMU artists online and thinking “I could do that” … you’re probably also thinking: Where do I even start? Do I need a qualification? How much does it actually cost to set up? What if I’m not ‘creative enough’ or I mess it up? Totally normal. Here’s the real, no-fluff breakdown of what it takes to become a PMU artist in the UK in 2026 — and what you should plan for before you book your training. Step 1: Choose what you want to be known for PMU is a big

Ellie Mckenna
Jan 232 min read
Why Nano Brows & Hyperrealism Brows Are the Future (And Why Microblading Isn’t Always the Best Choice)
Thinking about enhancing your brows or training in the latest brow techniques? You’ve probably heard about microblading, but have you come across nano brows, hyperrealism brows, or hairstroke brows? These advanced techniques are transforming the permanent makeup industry—and for good reason. What Are Nano Brows also known as Hyperrealism Brows? Nano brows (sometimes called machine hairstroke brows or Hyperralism Brows) use a digital device with an ultra-fine needle to create

Ellie Mckenna
Nov 6, 20252 min read
How to Build Your Dream Career with Studio Brows PMU Training
Ever dreamt of breaking free from the 9-5, earning well, and having the flexibility to design your life around your family? Studio Brows...

Ellie Mckenna
Oct 9, 20252 min read
Student Success Story: Layla’s Journey from Training to Award Finalist
We are so proud to shine a spotlight on one of our incredible students, Layla, whose journey since training with Studio Brows Academy in...

Ellie Mckenna
Oct 9, 20252 min read
Why VTCT Level 3 & 4 Are Now Standard at Studio Brows Academy
In an ever-evolving beauty industry, staying ahead of regulations and ensuring your qualifications are future-proof is more important...

Ellie Mckenna
Oct 8, 20252 min read
Empowering Women Through Permanent Makeup: How Studio Brows Academy Can Change Your Life
Are you a woman looking for a new career path, greater financial independence, or the freedom to manage your own schedule? Studio Brows...

Ellie Mckenna
Oct 7, 20252 min read
Do I Need to Learn Brows, Lips and Eyeliner to Get My Level 4 VTCT?
Here’s what’s changed – and why it’s such a game-changer. If you’ve looked into getting your Level 4 VTCT in Micropigmentation, you’ve...

Ellie Mckenna
Apr 20, 20252 min read
Accredited vs. VTCT-Approved Micropigmentation Courses: What's the Difference?
Embarking on a career in PMU / micropigmentation is an exciting journey, but with so many training options available, it's essential to...

Ellie Mckenna
Apr 14, 20252 min read


My 10 top tips to get new clients
These are my tried and tested ways of getting new clients. I've made the mistakes & had the successes, so now I am going to pass on the...

Ellie Mckenna
Mar 27, 20233 min read
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